Situation

We have worked with McConnell
on 5 projects, including restaurant identity and design experiences for 312, Cumulus Inc., Cutler & Co and Golden Fields, and a cook book for Cumulus Inc. 

Brief

McConnell’s briefs to us have been rich and varied to reflect the different restaurants. Each brief was to develop a design response that reflects the philosophy of the restaurant as demonstrated by the food and beverage offer and style of service. 

Response

Round’s response for each venture differs significantly to mirror the brief, restaurant location and architectural fit out. Each restaurant is uniquely positioned. Our design thinking is demonstrated through naming, signage, material palettes, style of imagery and the variety of printed materials we have delivered.