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The Result
The loyal following rapidly built up by Broadsheet demonstrates what can be achieved when an organisation has a clear vision and is brave enough to single-mindedly focus on generating quality content. In its first 18 months after launching in 2009, Broadsheet grew by over 15% month on month. Since this time it has continued to enjoy rapid growth and expanded its coverage to Sydney in 2011.

Its avid following on social media channels Facebook and Twitter have also attracted the attention of those keen to talk to its niche market. In 2011, the publication achieved its primary business goal to commercialise the site and signed up its first major advertiser, the Bank of Melbourne.

The publication has become a leading authority on the best of what Melbourne has to offer, evidenced by the fact Shelton is regularly asked to speak at events to promote tourism or talk about his take on Melbourne’s favourite haunts. It has become a daily habit for an ever expanding audience.