The FPPV identity had become completely outdated and no longer reflected the quality of the architecture the practice produces. Communication materials were inconsistent and lacking any clarity of messaging. Studio Round was engaged as a design partner to work with FPPV to completely overhaul the visual identity.
Our identity concept was a direct response to the fact that the “FPPV” acronym is outdated due to the current situation, with only two of the original four partners still involved with the practice. The concept aimed to change a passive acronym into an active voice/device that allows FPPV to tell a story about themselves, that in each instance can reflect components of the firm’s architectural philosophy and design approach.