Mecca Maxima is a new addition to the Mecca Cosmetica family. With over 75 local and international brands to chose, this one-stop shopping solution for every beauty need really is the ultimate beauty playground.

Studio Round were engaged to work with architectural firm Meacham Nockles McQualter and the Mecca Maxima team to define a new in-store experience. We developed their existing logo and designed additional identity elements including a unique insignia, colour palettes, patterns and a typographic system that could be used across a range of materials. With the opening of their second store in the impressive Wintergarden precinct in Brisbane, the identity is brought to life across a range of outputs from shop-front signage and wayfinding, through to counter signage and carry bags. Stay tuned for details on their next store opening.