Projects —

Tait approached Studio Round to redesign their identity and website, with an ambition to be recognised by the architect & designer market as the leading designer and manufacturer of outdoor furniture. We created a strategy and communication platform that demonstrate Tait are an authentic, local maker that place people at its centre.

Our concepts were centered around the idea of – ‘Think Outside.’ The essence of this idea referenced Tait’s design thinking and product innovation with the end user in mind.

The result is a much more mature, design–led and confident identity system that allow the products to be the hero.

Photography Scottie Cameron

Tait — Art Direction, Identity, Interactive, Print, Strategy, Hospitality & Retail