We’re a team of storytellers – made up of creative thinkers, strategic designers and empathetic writers.

For more than two decades, we’ve connected commerce and creativity to build brands that influence culture.

Round was founded in 2002 by Michaela Webb and Robert Nudds.

Since then, the studio has grown to include a team of 20.

  • Michaela Webb
    Creative Director

    After years spent in both high-craft and highly strategic design studios, Michaela saw an opportunity for a place that brought the two together. She still believes it’s this coalescence of strategy and considered design that drives results, and delivers work with the strongest impact.

  • Robert Nudds
    Strategy Director

    Rob is passionate about creating brands and experiences that unite people. He co-established Round with the ambition to work with partners who challenge the status quo to create brands that stand for something and stand out.

  • Narelle Brewer
    Design Director

    With expertise in branding, art direction and publication design, Narelle’s career spans two decades. She has headed diverse cultural, fashion, hospitality and property projects, and led the delivery and development of placemaking identities, activations strategies and launch campaigns.

  • Bianca Lazzaro
    Practice Director

    Bianca joined Round in 2012, bringing an extensive background in production and publication with her. Since then, she’s worked closely with category leaders across hospitality, hotels, architecture and design – among others.

  • Paul Tisdell
    Design Director

    For more than 16 years, Paul has created thoughtful and engaging work. His focus on designing for cultural and community institutions includes work for the Tate Modern and Tate Britain and the 2019 Venice Biennale Architettura, among others.

  • Stephanie Munro
    Head of Strategy

    With 15 years of strategy and marketing experience, Stephanie has been responsible for developing brand and go-to-market strategies for some of Australia’s biggest retail and hospitality players.

  • Ziggy Huang
    Design Director

    Ziggy is a multi-disciplinary designer with expertise in print, digital and physical spaces. He has extensive expertise in branding and campaign design in the property, placemaking and FMCG sectors – delivering creative outcomes tightly aligned with brand strategy.

  • Amy-May Wallace
    Client Service Director

    Amy-May leads delivery of major branding and campaign projects for diverse clients. With more than a decade’s worth of experience, she has honed her skills in executing strategy, managing stakeholders and inspiring creative teams at the highest level.

  • Hamish Childs
  • Natalie Boyle
    Senior Account Director
  • Hamish Payne
  • Luke Phelan
  • Sean Irving
    Head of Voice
  • Maria Petruolo
    Executive Assistant and Studio Co-ordinator

From start-ups to established brands, businesses and organisations – no matter where you are on your journey, we’ll walk alongside you.

  • Strategy
    • Brand strategy
    • Customer journey mapping
    • Brand positioning
    • Brand auditing
    • Brand architecture
    • Place strategy
    • Experience philosophy
    • Communications strategy
    • Product strategy
    • Retail strategy
    • Audience personas
    • Trends and insights
    • Campaign strategy
  • Design
    • Brand identity
    • Print and publishing
    • Art direction
    • Motion design
    • Creative direction
    • Sound design
    • Signage and wayfinding
    • Packaging
    • Web and digital
    • Campaign
    • Type design
  • Voice
    • Brand voice
    • Brand story
    • Brand personality
    • Key messaging
    • Campaign messaging
    • Tone audits
    • Copywriting
    • Web copy
    • Naming
    • Mnemonics
  • Content
    • Content strategy
    • Editorial content
    • Scriptwriting and storyboarding
    • Social media
    • Digital newsletters
    • Content calendars
    • Editorial guidelines
    • Ghostwriting

We use creativity to solve complex problems.

We make human connections and help people and organisations reach their creative and strategic potential.

Grounded by purposeful intuition, we design brands with lasting cultural impact.

We work with a diverse range of clients across many industries, but they all share a common trait. They’re dynamic brands who contribute to culture in a meaningful way.

Here are some of the brave organisations and brands we’ve worked with.

  • Arts and culture
    • Anna Schwartz
    • Art Exhibitions Australia
    • Bendigo Art Gallery
    • Buxton Contemporary
    • Chunky Move
    • Craft
    • Footscray Community Arts
    • Jewish International Film Festival
    • Melbourne Fashion Week
    • Melbourne Music Week
    • Melbourne Symphony Orchestra
    • Melbourne Theatre Company
    • National Gallery of Victoria
    • Potter Museum of Art
    • RMIT Design Hub
    • Sydney Writers' Festival
    • Tasmanian Museum and Art Gallery
    • The Wheeler Centre
    • Venice Biennale – InBetween
    • Venice Biennale – Repair
    • Venice Biennale – Ricky Swallow
  • Property
    • Assemble
    • CBUS Property
    • Home
    • Lendlease
    • Morris Moor
    • Outline
    • Queensland Investment Corporation
    • Vicinity – Chadstone
  • Design and Architecture
    • Anchor
    • Clikclax
    • Decibel Architecture
    • Kennedy Nolan
    • Move-In
    • Studio Bright
    • Studio Entertech
    • Tongue and Groove
    • Wardle
    • Winwood McKenzie
    • Wyer & Co
  • Hospitality
    • Attica
    • Brae
    • Café Lafayette
    • Cumulus Inc
    • Cutler & Co
    • Eazy Peazy
    • Hardware Société
    • Gingerboy
    • Gimlet
    • Greca
    • Kazuki’s
    • Marion
    • Rekōdo Vinyl Bar and Restaurant
    • Supernormal Canteen
    • Tonka
  • Lifestyle
    • Alba Hotsprings
    • Broadsheet
    • Classic Cinema
    • Hotel Hotel
    • Lido Cinema
    • Ritz Cinema
    • The Old Clare Hotel
    • The Saturday Paper
  • Food and Beverage
    • Boca Gelato
    • Cuccini Gelato
    • Handpicked Wines
    • King and Godfree
    • Koko Black
    • Ong Winery
    • Port Phillip Estate
    • Sullivans Cove
    • Whisky & Alement
  • Retail
    • Baker Bleu
    • Boutellier Montres
    • Country Road
    • Hali
    • Jardan
    • Meatsmith
    • Mecca Maxima
    • Monde
    • Morning Market
    • Script Skincare
    • The Front Room
    • The Sheet Society

We’re B Corp Certified – meaning we’re part of a network transforming the global economy to benefit people, communities and the planet.

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