Studio Bright is a Melbourne-based practice committed to making a difference to the fabric of our cities. Over the years, the studio has developed a reputation for a positive and generous approach to architecture, winning awards and acclaim – particularly for their single-dwelling projects.
In 2019, Round worked with Studio Bright on a repositioning that would communicate the capabilities and expertise they had developed in small-scale projects while showcasing how those skills translated to larger, multi-residential and institutional work. To embody the positioning, we created a new brand identity that expressed the studio’s mature size and capabilities without losing any of their heart.
As a part of our strategic rethink, we helped Studio Bright define their vision – to be valued for designing enduring and responsive architecture across all scales – while underpinning it with a series of internal goals.
When repositioning the studio, we focused on centring their human-first approach and how it differentiated them in a crowded market. While communicating their ability to create projects of any size, from residential, to civic, educational and multi-residential, we underscored their capabilities with a sense of considered detail – the positive and generous nature that defines Studio Bright’s work.
A name for everyone
Originally known as MAKE Architecture, the new strategy presented an opportunity to rethink the studio’s name. While their original had served the studio well – it didn’t reflect their growth.
We guided the team through a naming process that ultimately landed on Studio Bright, a positive and optimistic name that also honours founder Mel Bright. At the same time, we suggested the inclusion of the word ‘studio’ to reflect the collective team rather than focusing on a singular person.
Expressing space and generosity
Our identity represents the philosophy of the practice – to make generous and genuine contributions through architecture – by making space for images, language and content with a strong sense of dimension, orientation and scale. Rather than the brand dominating the conversation, the identity creates a platform for the content or client to come to the fore – heroing stories of people and place.
We introduced the concept of ‘moving stills’ in the documentation of each project to capture movement and life, while acknowledging the human quality that distinguishes Studio Bright. Ultimately, championing a team that considers people first and how the spaces they create can enrich the lived experience, no matter their size.